Your ideal customer profile (ICP) sits at the core of your business. When it’s a good match for you and what you offer, things run a lot...

Want to skip ahead and get the template? Click here.   What would happen if a client left tomorrow? If you lost your biggest client...

You launched your business for freedom, flexibility and control, not to become the most overworked person you know. But for many of you...

You don’t have to work every hour of every day, hoping it will scale your business. Yes, hard work is important, but what’s even more...

Want to skip straight to the pricing calculator?  👉 Take me there!   Why setting your freelance pricing is so hard If you’ve ever found...

Your business is thriving. Clients are coming in. Your workload is growing and everything you’ve worked for is paying off. It’s an...

Choosing the right niche is the dream. Clients find you without a problem, your work is fulfilling, your business thrives and everything...

You don’t need me to tell you how busy your days are as a freelancer. From finishing client work, doing admin and chasing invoices to...

Using the Ansoff Matrix to Make Your Choice So, you’ve made it . You’re a successful freelancer with a steady stream of clients. You’ve...

Have you ever really sat down and defined what your ideal freelance life looks like? Not just daydreaming about it, but truly detailing...

For freelancers aiming to hit six or multiple-six figures, having clients on retainer can be a game-changer. Retained clients obviously...

"Should I pick a niche?" It’s one of the most common questions freelancers and founders ask. Discomfort around this decision is natural....

How 'Chris' Went from Billing $6k to $26k Monthly When Chris* started working with me in early 2024, he was already doing well, making...

As a freelancer or founder, you’ve likely asked yourself: "Am I charging enough?" For many, the answer is a resounding "no." The truth...