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Founder coaching for ambitious entrepreneurs

How will you feel if you look back in a year’s time and nothing has changed?

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​​You’re an ambitious founder. You want to scale your business, land high-value clients, regain control of your time, or simply take that next big step. Founder coaching is designed to help you get there.

 

Right now, you're stuck, unsure of the best way forward or how to overcome the obstacles in your way.

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I’m here to help you take that step. Identify those obstacles. Find your own, personal route to achieving what’s important to you.

 

I've helped founders and entrepreneurs:​

  • Triple their revenue in just a few months

  • Sign more high-value clients while working fewer hours

  • Scale their business without sacrificing work-life balance

  • Pivot or expand their companies with confidence

  • Lead more effectively and build high-performing teams​

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Make a change today. Contact me for a no-obligation chat.

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Having a coach really helped me this year. I worked less AND earned more...

- B, Founder & Author

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Ed Deason, Founder Coach

With over 15 years of coaching, mentoring and leadership experience, I have helped high performing founders, entrepreneurs and senior leaders reach their potential, create change, and consistently achieve their goals. My approach to founder coaching is tailored to each client and their personal objectives. I’m open, honest (and often challenging).

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Qualifications:

  • MBA – Warwick Business School

  • Accredited Coach Practitioner – European Mentoring and Coaching Council

  • Coaching Professional Certificate – BPP University

 

Professional Experience:

I've been a senior leader at billion dollar, publicly listed companies, to smaller private-equity backed firms. I've managed hundreds of staff, and advised tech start-ups.

While my professional background might be useful to know, as I discuss in this article, I believe the true value of a coach lies in their ability to connect, understand, and tailor their approach to their clients' unique situation and goals.

My philosophy

Great coaching is built on deep partnerships, honesty, and a willingness to commit fully. Real transformation doesn’t happen overnight. It takes focus, intentional adjustments, and importantly, time. That's why I partner with my clients for a year; to ensure we create meaningful, lasting change. My approach to founder coaching works best for entrepreneurs who will embrace the journey, value long-term growth, and want results that truly last, both in their business and their lives.

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If you want to know more about the coaching process, check out my process and pricing page here:

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Accreditation

I'm an accredited member of the European Mentoring and Coaching Council, a global professional membership organisation that aims to promote and set standards for best practices in mentoring, coaching, and supervision. 

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Founder coaching feedback

Ed supported me through a critical growth juncture in my business. He helped me prioritize, focus, and reduce my work week from 5 days to 2 while still growing my income.
- B, Founder & Author

His wealth of knowledge and expertise, combined with his supportive nature, make him an invaluable resource for anyone looking to learn and grow professionally/personally. Ed challenges my thinking and helps me to put a different framework on my thought process when tackling complex challenges.
- P, Senior Leader

Ed coached and guided me through a massive career change. He helped me unlock the type of manager and leader I want to be. Being challenged and pushed further as I grew into the role, Ed’s helping hand has been vital to ensure I always stay focused and achieve maximum results.
- N, Senior Leader and Content Creator

Contact

Got a question? Drop me a line to let me know.

Thanks for submitting!

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Resources

Want a deeper look at how founder coaching works and how I approach it? Here you'll find articles, tools, and actionable insights designed specifically to help ambitious founders clarify their thinking, overcome common obstacles, and accelerate growth.

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